A roadside billboard in a green, hilly landscape advertises Portwest workwear, showing a man in orange high-visibility clothing beside the slogan “Head to Toe Protection.”

Details

Building the Brand

Working with our New Zealand Business Development Manager, we strategised and implemented a branding expansion campaign to raise brand awareness for Portwest New Zealand. Billboards were placed at strategic points along highways in Auckland, leading to increased brand engagement, revenue, and interactions with our social media platforms.

Services

Brand assets

Year

2026

Client

Portwest

A roadside Portwest billboard shows a worker in dark protective clothing and gloves with the slogan “Protect What Matters,” beside a busy multi-lane road and city buildings.
Rectangular packaging box with a pale yellow-to-orange gradient, featuring a large half-smiley face and “Smiley Co” branding, set on a split orange and yellow background.